Why Insyt exists

About Insyt

Insyt is free data, analytics and AI training built around the job you do. Here is how it works and who built it.

02HOW IT WORKS

Two ways in. Both start with your role

Tell Insyt what you do, then choose how much guidance you want.

Guided

Answer a few questions about your role and where you want to go next. Insyt suggests the Paths to start with and says why.

Getting startedEstablishedSenior in role

Explore

Prefer your own way? Browse roles, tasks, skills and tools, and start wherever you like.

RolesTasksSkillsTools

Guided suggestions follow your stage in the role: getting started, established or senior. Pick a role you want to move into and they lean that way. Any Path can be opened. Inside a Path, each section opens once you finish the one before, and each module once you pass its check.

Insyt covers 156 roles, 138 tasks and 255 skills.

156Rolesto choose from
138Tasksthe real work in each role
255Skillstaught one at a time
296Toolsthe software you use
03THE COMPANIES

Five fictional companies that trade with each other

You practice on five fictional companies in the space industry. They buy from and sell to each other, so their numbers join up the way real companies' do. None of it is real, so none of it is confidential.

  • Raket Parts B.V.

    Delft, the Netherlands

    Makes engine parts, tanks, structures and flight computers for rocket builders.

    Where the open Paths startTrades in euros (EUR)
  • Skye Ascent Ltd

    Glasgow, Scotland

    Builds small rockets and launches them from its own site on the north coast.

    Trades in pounds (GBP)
  • Nord Signal AB

    Luleå, Sweden

    Runs satellite ground stations, launch tracking and mission control software.

    Trades in kronor (SEK)
  • Liberty Orbit Inc.

    Denver, United States

    Builds small satellites and turns their images into products for insurers and farms.

    Trades in dollars (USD)
  • Alta Sky Centre AS

    Alta, Norway

    A visitor centre and observatory with northern lights evenings and school programmes.

    Trades in kroner (NOK)
04A MODULE

What a module asks of you

Each module starts from a real question. Here is one from the Head of Sales at Raket Parts, and the four things you do with it.

Direct messageExample
Bram WijnstraHead of Sales
Friday

Thanks for the Q2 summary. The board liked having it on one page.

Glad it helped. Q3 closes next week, so I can do the same then.

Today, 09:12

Why did invoiced sales fall by €2.6m from Q2 to Q3 2025?

Invoiced sales by product type, thousands of euros
Product typeQ2Q3Change
Built to order10,6589,142-1,516
Catalogue parts7,4756,386-1,089
Flight computers2,5382,446-92
Computer variants405506+101
Fictional data from Raket Parts B.V. Thousands of euros.
01

Predict

Before you look at anything, make a guess. Was it prices, credit notes, fewer units or a customer walking away?

02

Try

Open the data and split it by product type. Built-to-order parts account for €1.5m of the drop.

03

See why

Almost all of that (98%) comes from one customer, the biggest, who bought 1,559 units instead of 1,757. Credit notes barely move, at about €3k a quarter.

04

Prove it

Now answer a new question with no hints, and write Bram a short reply he can use.

05IN YOUR HUB

What happens after a module

01My Work · Coming

Role Twin

Soon, colleagues at your fictional company will send you requests like Bram's and react to what you send back.

02My Evidence

A record you keep

Your practice work is saved here so you can look back on it. Assessed work is on its way. Neither counts as a qualification.

06WHY IT IS BUILT THIS WAY

Why modules work like this

Insyt leans on four ideas from learning research.

01

Answer first

Trying to recall something sticks better than reading it again. That is why each module asks you questions instead of asking you to reread.

02

Come back to it

You remember more when you meet an idea again after a break. Skills turn up again in later tasks for that reason.

03

See it done

When something is new, a worked example helps more than being left to figure it out. Guided tasks come first, then you try alone.

04

Every rule comes with an example

A rule is easier to use when you have seen it work on a case. Every idea comes with one from Raket Parts.

You won't find “learning styles” here. The research doesn't support them. What does help is seeing an idea more than one way: in words, in a picture and as a question.

09WHO IS BEHIND IT

Why Insyt exists

Mia Appleby

I have seen it for years: people finish a data course, then freeze when a real question lands at work, because nothing they learned looked like their job. Most training gives everyone the same examples, whether they work in finance, HR or operations. I built Insyt so anyone can hold their own when data, analytics or AI comes up at work.

I call the missing piece the last mile: practice that comes from your kind of work. So I mapped 156 roles to the work they really do, and designed five fictional companies to practice on. Insyt is a personal project, and it is free.

Mia Appleby, founder of Insyt

10GET STARTED

Have a look for yourself

21 Paths are open now, free and with no sign-up.