Definition The average amount spent each time a customer places an order.
Also called AOV, Average order value
Example €20k of revenue from 400 orders gives an AOV of €50.
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Why it matters Raising order value can grow revenue without finding new customers.
Where it is used E-commerce dashboards and sales reports.
How to calculate it Total revenue ÷ number of orders
Worked example €20k of revenue from 400 orders gives an AOV of €50.
