Definition The predictable revenue a subscription business earns each month.
Also called MRR, Monthly recurring revenue
Example 1,000 subscribers paying €30 a month gives MRR of €30k.
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Choose your role to see what this term means in your work.
Why it matters It is the heartbeat of a subscription business.
Where it is used Subscription business dashboards and board reports.
How to calculate it Number of subscribers × average monthly price
Worked example 1,000 subscribers paying €30 a month gives MRR of €30k.
Definitions vary. Discounts, annual contracts and usage charges are handled differently between companies. Check how your organisation calculates it.
