Data protection and security

Pseudonymisation

Replacing names or other identifiers with codes, while the key that links codes to people is kept separately.

  • Data protection and security

Definition

Replacing names or other identifiers with codes, while the key that links codes to people is kept separately. Pseudonymised data is still personal data for anyone who holds the key. A hashed email address is pseudonymised, not anonymous.

Example

Liberty Orbit could replace each farm customer's email with a code before analysis. While it keeps the lookup table, the coded data is still personal data.

Liberty Orbit Inc. is a fictional company created for Insyt.

For your role

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Why it matters

It reduces risk, but the data is still personal data because it can be reversed.

Where it is used

Analysis, testing and data sharing.