Definition How long it takes a new user or customer to get their first meaningful benefit from a product.
Example A customer who signs up on Monday and publishes their first report on Wednesday has a time to value of 2 days.
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Choose your role to see what this term means in your work.
Why it matters The faster customers see value, the more likely they are to stay.
Where it is used Onboarding reviews and customer success dashboards.
How to calculate it Date of first key action − sign-up date
Worked example A customer who signs up on Monday and publishes their first report on Wednesday has a time to value of 2 days.
