Targets, progress and status

KPI card with sparkline

Combines a headline metric with a compact time-series trace.

What it answers

What is the latest value and recent trend?

The question

Is churn improving, and how did it get here?

Churn 1.8% in September, down 0.3 percentage points on August. Over 12 months it fell from 2.4%.

Illustrative data. It belongs to no company.

Combining one metric with compact historical context.

When headline and sparkline use inconsistent populations or units.

Read the headline aggregation, then sparkline shape.

Define whether the headline is latest, total or another aggregate.

Layout: Long table
Fields: Metric: text; Time: date; Value: number
One row is: One observation at a time or ordered position. What is the grain?
Rules: Supply the history and define how its headline metric is calculated.
Optional: Optional explicitly supplied HeadlineValue if it uses a different aggregation.
Preparation: Confirm the metric definition, reporting period, target and favourable direction. Calculate rates or progress before applying transparent status rules.
Units: State each metric's unit. Achievement or completion needs its goal/baseline denominator; status colours and ordinal ratings are not numeric units.

A long table: one row per observation, few columns. New data adds rows.

History 100,110,120 with latest-value headline gives 120 and a rising sparkline. A total headline would instead be 330.