Compare and rank

Proportional-area chart

Compares quantities through circle, square or other shape areas.

  • Chart
  • Magnitude
  • Comparison

What it answers

How large are quantities relative to each other?

Shape
Value-scaled shapes
What it shows
Large differences in magnitude.

Example

The question

How do our five markets compare in size?

Revenue by market, 2025 (area of each square shows revenue, EUR million)

Revenue by market, 2025 (area of each square shows revenue, EUR million)Squares with area in proportion to revenue, largest first. Germany 150; Sweden 120; Denmark 80; Norway 60; Finland 35.Germany150Sweden120Denmark80Norway60Finland35
Revenue by market, 2025 (area of each square shows revenue, EUR million)Squares with area in proportion to revenue, largest first. Germany 150; Sweden 120; Denmark 80; Norway 60; Finland 35.Germany150Sweden120Denmark80Norway60Finland35
Squares with area in proportion to revenue, largest first. Germany 150; Sweden 120; Denmark 80; Norway 60; Finland 35.

Illustrative data. It belongs to no company.

When to use it

Use it when

Communicating broad magnitude differences.

Avoid it when

When precise comparisons or many near-equal values matter.

How to read it

Compare labelled shape areas, not widths or radii.

Note

Scale area rather than linear dimensions.

The data you need

Layout
Long table
Fields
Category: text; Value: number
One row is
One category and its measured or aggregated value. What is the grain?
Rules
Choose an aggregation for repeated categories. Keep units consistent.
Optional
Optional Series or label. Wide alternative: one category column plus one value column per series.
Preparation
Validate the input grain and missing values. Choose an aggregation for repeated categories. Keep units consistent.
Units
Use the measured variable's stated unit consistently. No denominator is implied unless the value is a rate or proportion.
Example of the input layout: Long tableA long table: one row per observation, few columns. New data adds rows.CategoryValueAABBC
A long table: one row per observation, few columns. New data adds rows.

Worked example

Values 25 and 100 use circles with radius ratio 1:2, because area ratio must be 1:4.

CategoryValue
A30
B45
C25