Explore Tasks
Audit and set campaign attribution and measurement rules
Marketing leadership receives a judgement on whether the attribution model and rules credit channels defensibly, with known biases and a decision on use.
1job does it
2jobs help with it
53skills it needs
Does itHelps with it
- Reading and tracing unfamiliar code
- Reviewing human- and AI-generated code changes for correctness and risk
- Sampling and reviewing a team's work against standards
- Diagnosing misleading data visualisations
- Verifying reports and dashboards before and after release
- Verifying AI-assisted outputs against sources
- Disclosing AI contribution to professional work
- Testing competing explanations with discriminating evidence
- Independently checking analytical conclusions and claims
- Escalating unresolved risks with evidence and clear ownership
- Giving specific developmental feedback on data and AI work
- Judging the materiality of defects and deficiencies for the intended use
- Writing maintainable code for analytical and data work
- Fitting, checking and interpreting inferential regression models
- Estimating quantities and differences with intervals
- Establishing and declaring data grain
- Combining tables safely: cardinality, fan-out and conservation of totals
- Calculating and interpreting percentages, rates and ratios
- Interpreting averages, weighted measures and mix effects
- Judging whether a change exceeds normal variation
- Formulating answerable data questions
- Assessing data source credibility and fitness for a question
- Profiling data
- Standardising and cleaning data under agreed rules
- Preparing analysis-ready datasets reproducibly
- Choosing and justifying missing-data treatments
- Describing distributions with summaries and plots
- Comparing groups
- Exploring data to find patterns that survive validation
- Investigating anomalies
- Designing and interpreting hypothesis tests
- Reading charts and dashboards correctly, including their state
- Selecting charts for evidence and decisions
- Writing evidence-led findings and auditable recommendations with their limits
- Defining the analysis population: filters, nulls, dates and time zones
- Analysing event sequences, states and durations
- Diagnosing incorrect query and calculation results
- Decomposing one's own tasks for AI assistance
- Training reproducible machine learning models
- Eliciting the decision behind an analytical request
- Designing efficient and reproducible investigations
- Choosing an analytical method to fit the question and data
- Designing and validating digital analytics event measurement
- Designing experiments
- Evaluating experimental results and integrity
- Estimating and challenging causal effects
- Analysing customer lifetime value and unit economics
- Making accountable decisions under uncertainty
- Measuring campaign outcomes with valid denominators
- Critically evaluating marketing attribution claims
- Allocating spend across channels by marginal return
- Weighing conflicting evidence by design strength
- Judging whether uncertainty changes the decision
Paths that teach the skills it needs
Skill Path
Data Literacy for Business Decisions
Judge whether a business claim from a table, KPI, chart or dashboard really holds up.
- Modules
- 5 open
- Practice data
- Raket Parts
Tool Path
SQL for Analysis
Answer real business questions with SQL, from your first query to finding why a number moved.
- Modules
- 5 open
- Runs in
- Your browser
Skill Path
Data Preparation: Cleaning, Repair and Reconciliation
Check whether a table is fit for the job, then clean, repair and reconcile it with the evidence to back it.
- Modules
- 5 open
- Practice data
- Raket Parts