Definition The average value of each deal a sales team wins.
Example €300k from 30 deals gives an average deal size of €10k.
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Choose your role to see what this term means in your work.
Why it matters It helps forecast revenue and focus sales effort.
Where it is used CRM reports and sales forecasts.
How to calculate it Total value of deals won ÷ number of deals won
Worked example €300k from 30 deals gives an average deal size of €10k.
