Definition The percentage of sales opportunities that end in a won deal.
Example Winning 30 of 120 closed deals gives a win rate of 25%.
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Why it matters It shows how effective a sales team is at closing deals.
Where it is used Sales dashboards, CRM reports and sales reviews.
How to calculate it Deals won ÷ total deals closed × 100
Worked example Winning 30 of 120 closed deals gives a win rate of 25%.
Definitions vary. Some divide by all opportunities, and others only by those that reached a decision. Check how your organisation calculates it.
