Marketing, sales and customers

Average response time

  • Marketing, sales and customers

Definition

The average time it takes to reply to a customer’s first message.

Example

1,500 minutes across 300 emails gives an average response time of 5 minutes.

For your role

Choose your role to see what this term means in your work.

Why it matters

Customers judge service heavily on how quickly they hear back.

Where it is used

Support dashboards and service level reviews.

How to calculate it

Total time to first response ÷ number of requests

Worked example

1,500 minutes across 300 emails gives an average response time of 5 minutes.