Definition The average revenue earned from each user or customer over a period.
Also called ARPU, Average revenue per user
Example €90k of revenue from 3,000 users gives an ARPU of €30.
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Why it matters It shows how much value each customer brings on average.
Where it is used Telecoms, apps and subscription reports.
How to calculate it Total revenue ÷ number of users
Worked example €90k of revenue from 3,000 users gives an ARPU of €30.
