Definition The percentage of people who click on an ad, email or link after seeing it.
Also called CTR, Click-through rate
Example 300 clicks from 20,000 impressions gives a CTR of 1.5%.
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Why it matters It shows whether ads and emails grab attention.
Where it is used Email reports, ad platforms and website analytics.
How to calculate it Clicks ÷ impressions × 100
Worked example 300 clicks from 20,000 impressions gives a CTR of 1.5%.
