Definition The average amount paid each time someone clicks on an online ad.
Also called CPC, Cost per click
Example €600 spent for 300 clicks gives a CPC of €2.
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Why it matters It helps plan ad budgets and compare channels.
Where it is used Google Ads, social media ads and marketing budgets.
How to calculate it Ad spend ÷ clicks
Worked example €600 spent for 300 clicks gives a CPC of €2.
