Evidence and reasoning
Correlation
A pattern where two measures tend to move together.
- Evidence and reasoning
Definition
A pattern where two measures tend to move together. In a positive correlation both rise together. In a negative correlation one rises as the other falls. Correlation alone never proves that one causes the other.
Also called
Association
Example
At Alta Sky Centre, cloudy evenings and long cafe queues go together. The queues happen because outdoor groups come inside at the same time.
Alta Sky Centre AS is a fictional company created for Insyt.
See how it works
Investigate confounding factors before making causal claims.
Check your understanding
Common mistake: Correlation is association, not proof of causation.
Does a strong correlation establish cause?
Show explanation
No. The relationship needs further evidence.
For your role
Choose your role to see what this term means in your work.
Why it matters
It helps you find relationships worth investigating further.
Where it is used
Analysis reports, research and data science reviews.