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When a third factor affects both of the things you are comparing.
Evidence and reasoning
Definition
When a third factor affects both of the things you are comparing. It can make them look linked when they are not. It can also hide a link that is real.
Also called
Confounding variable, Confounder
Example
On cloudy evenings Alta Sky Centre sells more in the cafe and pays more refunds. Cafe sales do not cause refunds. The cloud drives both.
Alta Sky Centre AS is a fictional company created for Insyt.
For your role
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