Definition The average cost of getting one conversion, such as a sale, sign-up or lead, calculated as total spend divided by the number of conversions.
Also called CPA, Cost per acquisition
Example €1,000 spent for 40 sales gives a CPA of €25.
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Choose your role to see what this term means in your work.
Why it matters It shows whether paid marketing is affordable.
Where it is used Paid marketing reports and campaign budgets.
How to calculate it Ad spend ÷ number of conversions
Worked example €1,000 spent for 40 sales gives a CPA of €25.
