Definition The stages people move through towards a goal, with fewer people at each step.
Example 2,000 of 10,000 visitors sign up, so the visitor-to-sign-up conversion is 20%.
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Choose your role to see what this term means in your work.
Why it matters It shows exactly where people drop out of a process.
Where it is used Marketing reports, sales dashboards and website analytics.
How to calculate it People moving to the next stage ÷ people in the current stage × 100
Worked example 2,000 of 10,000 visitors sign up, so the visitor-to-sign-up conversion is 20%.
