Definition How quickly opportunities move through the sales pipeline, combining value, win rate and cycle length.
Example €2m pipeline, a 25% win rate and a 50-day cycle gives €10,000 a day.
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Why it matters Where it is used Sales forecasting and quarterly reviews.
How to calculate it Pipeline value × win rate ÷ average sales cycle length
Worked example €2m pipeline, a 25% win rate and a 50-day cycle gives €10,000 a day.
