Marketing, sales and customers

Promoters and detractors

In NPS surveys, promoters score 9 or 10 and are likely to recommend you.

  • Marketing, sales and customers

Definition

In NPS surveys, promoters score 9 or 10 and are likely to recommend you. Detractors score 0 to 6 and are unlikely to.

For your role

Choose your role to see what this term means in your work.

Why it matters

They show which customers will grow or damage your reputation.

Where it is used

Customer surveys and NPS dashboards.