Definition The typical length of time and set of stages it takes to turn a prospect into a paying customer.
Example 1,800 days across 30 won deals gives an average sales cycle of 60 days.
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Choose your role to see what this term means in your work.
Why it matters It helps forecast when revenue will arrive.
Where it is used CRM reports and sales planning.
How to calculate it Total days to close all won deals ÷ number of deals won
Worked example 1,800 days across 30 won deals gives an average sales cycle of 60 days.
