Numbers and measures

Sample size

  • Numbers and measures

Definition

The number of observations or people included in an analysis or experiment.

Example

Twenty survey responses usually provide less precise estimates than 2,000 comparable responses.

See how it works

Small sample20 responses
Larger sample2,000 responses

More comparable observations generally reduce random sampling uncertainty, but they cannot repair a biased selection process.

Check your understanding

Common mistake: A large but unrepresentative sample can still give a misleading result.

Does a larger sample eliminate selection bias?

Show explanation

No. Sample size affects precision; representativeness depends on how observations were selected.

For your role

Choose your role to see what this term means in your work.

Why it matters

Too small a sample can lead to unreliable conclusions.

Where it is used

Survey design, A/B tests and research plans.