Definition How often monthly users come back each day, showing how habit-forming a product is.
Example 2,000 daily users out of 10,000 monthly users gives stickiness of 20%.
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Why it matters It shows whether a product has become a habit.
Where it is used Product analytics and app dashboards.
How to calculate it Daily active users ÷ monthly active users × 100
Worked example 2,000 daily users out of 10,000 monthly users gives stickiness of 20%.
