Definition The percentage of customers who buy a higher-value product or add-on.
Example 80 of 1,000 customers upgrading to a premium plan gives an upsell rate of 8%.
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Why it matters Growing existing customers is often cheaper than winning new ones.
Where it is used Sales, subscription and account management reports.
How to calculate it Customers who upgraded ÷ total customers × 100
Worked example 80 of 1,000 customers upgrading to a premium plan gives an upsell rate of 8%.
