The skills this job leans on most
- 1Defining measurable outcomes and leading indicatorsNeeded in 1 of 2 tasks
- 2Prioritising work by evidenced value, cost, risk and confidenceNeeded in 1 of 2 tasks
- 3Evaluating product outcomes and metric integrityNeeded in 1 of 2 tasks
All 2 tasks, where people get stuck and all 44 skills
Tasks
Where people get stuck
- Governing shared data definitions
- Calculating and verifying KPIs against their specification
- Specifying BI measure semantics: additivity, aggregation and time
All skills
- Defining measurable outcomes and leading indicators
- Evaluating product outcomes and metric integrity
- Prioritising work by evidenced value, cost, risk and confidence
- Assigning and operating data ownership and stewardship
- Building cohort and retention analyses with correct denominators
- Calculating and verifying KPIs against their specification
- Communicating quantified uncertainty
- Designing and versioning data contracts for consumers
- Designing decision-oriented research with customers, users or employees
- Designing efficient and reproducible investigations
- Designing experiments
- Designing semantic models for governed analytics
- Diagnosing data quality exceptions
- Diagnosing misleading data visualisations
- Diagnosing operational handoffs and flow
- Disclosing AI contribution to professional work
- Escalating unresolved risks with evidence and clear ownership
- Establishing and declaring data grain
- Facilitating evidence-led retrospectives and corrective actions
- Giving specific developmental feedback on data and AI work
- Governing shared data definitions
- Identifying keys and testing referential integrity
- Independently checking analytical conclusions and claims
- Influencing change without formal authority
- Interpreting customer feedback and qualitative evidence
- Investigating anomalies
- Judging the materiality of defects and deficiencies for the intended use
- Making accountable decisions under uncertainty
- Mapping stakeholders' decisions, constraints and needs
- Reading business metrics
- Recognising statutory incident reporting duties and deadlines
- Reconciling conflicting reports
- Repairing data defects reversibly under owner authority
- Revising prior decisions when evidence changes
- Setting and reviewing reliability objectives and error budgets for data and AI services
- Specifying BI measure semantics: additivity, aggregation and time
- Specifying decision-useful reports
- Testing competing explanations with discriminating evidence
- Tracing data lineage upstream and downstream
- Validating records by matching, recomputation and end-to-end tracing
- Verifying AI-assisted outputs against sources
- Verifying reports and dashboards before and after release
- Working through stakeholder conflict over evidence and responsibility
- Writing data quality rules
Paths to start
Skill Path
Data Literacy for Business Decisions
Judge whether a business claim from a table, KPI, chart or dashboard really holds up.
- Modules
- 5 open
- Practice data
- Raket Parts
Skill Path
Discovering Requirements and Defining Metrics
Turn stakeholder needs into verifiable requirements and governed metric definitions with owners, grain and acceptance tests.
- Modules
- 5 open
- Practice data
- Raket Parts
The skills this job leans on most
- 1Defining measurable outcomes and leading indicatorsNeeded in 4 of 7 tasks
- 2Prioritising work by evidenced value, cost, risk and confidenceNeeded in 3 of 7 tasks
- 3Governing shared data definitionsNeeded in 1 of 7 tasks
- 4Calculating and verifying KPIs against their specificationNeeded in 1 of 7 tasks
- 5Specifying BI measure semantics: additivity, aggregation and timeNeeded in 1 of 7 tasks
All 7 tasks, where people get stuck and all 130 skills
Tasks
- Prioritise product outcomes
- Define and govern a KPI metric contract
- Prioritise and rebalance an investment portfolio against value, capacity and benefit evidence
- Prepare a model or AI system release decision with evaluation evidence, monitoring and rollback
- Design an ethical decision-relevant experiment
- Evaluate statistical and causal evidence for an intervention's impact
- Develop and evaluate an LLM-based application against an agreed evaluation bar
Where people get stuck
- Prioritising work by evidenced value, cost, risk and confidence
- Evaluating product outcomes and metric integrity
All skills
- Calculating and verifying KPIs against their specification
- Defining measurable outcomes and leading indicators
- Governing shared data definitions
- Prioritising work by evidenced value, cost, risk and confidence
- Specifying BI measure semantics: additivity, aggregation and time
- Analysing error patterns and failure modes in models and AI systems
- Analysing event sequences, states and durations
- Applying research ethics and participant consent
- Appraising options on a common incremental basis against a do-nothing baseline
- Assessing data source credibility and fitness for a question
- Assessing data-driven fairness and bias
- Assessing privacy risk through data protection impact assessments
- Assessing supplier dependency, data-handling and exit risk
- Assigning and operating data ownership and stewardship
- Bounding and securing AI systems' tool and data access
- Building cohort and retention analyses with correct denominators
- Building data protection by design into data products and pipelines
- Building decision-focused reports and dashboards
- Calculating and interpreting percentages, rates and ratios
- Choosing an analytical method to fit the question and data
- Choosing and justifying missing-data treatments
- Classifying AI uses against regulatory obligations
- Combining tables safely: cardinality, fan-out and conservation of totals
- Communicating quantified uncertainty
- Communicating sensitive or unwelcome analytical findings
- Comparing groups
- Comparing options against explicit decision criteria
- Comparing periods consistently
- Constructing clear and honest charts
- Controlling disclosure risk in shared data and outputs
- Decomposing one's own tasks for AI assistance
- Defining the analysis population: filters, nulls, dates and time zones
- Describing distributions with summaries and plots
- Designing AI-assisted workflows with bounded tools and human authority
- Designing and appraising samples
- Designing and comparing decision scenarios
- Designing and interpreting hypothesis tests
- Designing and quality-checking survey instruments
- Designing and running evaluations of AI systems
- Designing and versioning data contracts for consumers
- Designing decision-oriented research with customers, users or employees
- Designing efficient and reproducible investigations
- Designing experiments
- Designing implementable change plans
- Designing semantic models for governed analytics
- Diagnosing capability gaps from work evidence and planning development
- Diagnosing data quality exceptions
- Diagnosing incorrect query and calculation results
- Diagnosing misleading data visualisations
- Diagnosing operational handoffs and flow
- Disclosing AI contribution to professional work
- Eliciting the decision behind an analytical request
- Escalating unresolved risks with evidence and clear ownership
- Establishing and declaring data grain
- Estimating and challenging causal effects
- Estimating quantities and differences with intervals
- Evaluating ML generalisation and fitness
- Evaluating and improving chart accessibility
- Evaluating employee experience evidence responsibly
- Evaluating experimental results and integrity
- Evaluating fitness and full cost of AI-assisted work
- Evaluating learning transfer and performance outcomes
- Evaluating product outcomes and metric integrity
- Evaluating responsible AI use risks
- Evaluating whether people understood, adopted and sustained a change
- Explaining technical work to accountable non-specialists
- Exploring data to find patterns that survive validation
- Facilitating evidence-led retrospectives and corrective actions
- Fitting, checking and interpreting inferential regression models
- Formulating answerable data questions
- Gating releases on evidence with rollback ready
- Giving specific developmental feedback on data and AI work
- Identifying and quantifying decision downside and exposure
- Identifying keys and testing referential integrity
- Independently checking analytical conclusions and claims
- Influencing change without formal authority
- Interpreting averages, weighted measures and mix effects
- Interpreting correlation without inferring cause
- Interpreting customer feedback and qualitative evidence
- Interpreting trends and seasonality
- Investigating anomalies
- Judging the materiality of defects and deficiencies for the intended use
- Judging whether a change exceeds normal variation
- Judging whether and how to use AI for a task
- Judging whether external evidence applies to the decision context
- Judging whether uncertainty changes the decision
- Maintaining a risk register with owners, triggers and responses
- Making accountable decisions under uncertainty
- Mapping stakeholders' decisions, constraints and needs
- Measuring campaign outcomes with valid denominators
- Monitoring model fitness and drift
- Planning delivery dependencies and the critical path
- Preparing analysis-ready datasets reproducibly
- Presenting and defending evidence-based recommendations to decision-makers
- Profiling data
- Protecting sensitive data in AI-assisted work
- Rating risks against appetite and choosing proportionate treatment
- Reading business metrics
- Reading charts and dashboards correctly, including their state
- Reasoning about systems, feedback and second-order effects
- Recognising and resolving ethical conflicts in data and AI work
- Recognising misleading numerical claims
- Recognising statutory incident reporting duties and deadlines
- Reconciling conflicting reports
- Repairing data defects reversibly under owner authority
- Revising prior decisions when evidence changes
- Sampling and reviewing a team's work against standards
- Selecting charts for evidence and decisions
- Setting and applying a release and rollback bar for models and AI systems
- Setting and reviewing action thresholds for scores and model predictions
- Setting and reviewing reliability objectives and error budgets for data and AI services
- Specifying and iterating AI task instructions
- Specifying decision-useful reports
- Standardising and cleaning data under agreed rules
- Statistical power and sample size
- Testing competing explanations with discriminating evidence
- Testing investment business cases under uncertainty
- Testing, implementing and sustaining measured improvements
- Tracing data lineage upstream and downstream
- Training reproducible machine learning models
- Validating records by matching, recomputation and end-to-end tracing
- Variance analysis
- Verifying AI-assisted outputs against sources
- Verifying benefits realisation and attribution
- Verifying project progress against accepted outcomes
- Verifying reports and dashboards before and after release
- Weighing conflicting evidence by design strength
- Working through stakeholder conflict over evidence and responsibility
- Writing data quality rules
- Writing evidence-led findings and auditable recommendations with their limits
Paths to start
Tool Path
Excel for Analysis and Decision Models
Build and check Excel workbooks others can trust.
- Modules
- 5 open
- Runs in
- Your browser
Skill Path
Discovering Requirements and Defining Metrics
Turn stakeholder needs into verifiable requirements and governed metric definitions with owners, grain and acceptance tests.
- Modules
- 5 open
- Practice data
- Raket Parts
Skill Path
KPI, Variance and Performance Analysis
Explain performance against plan with variance decomposition and driver trees.
- Modules
- 5 open
- Practice data
- Raket Parts
The skills this job leans on most
- 1Defining measurable outcomes and leading indicatorsNeeded in 4 of 8 tasks
- 2Prioritising work by evidenced value, cost, risk and confidenceNeeded in 3 of 8 tasks
- 3Governing shared data definitionsNeeded in 1 of 8 tasks
- 4Calculating and verifying KPIs against their specificationNeeded in 1 of 8 tasks
- 5Specifying BI measure semantics: additivity, aggregation and timeNeeded in 1 of 8 tasks
All 8 tasks, where people get stuck and all 144 skills
Tasks
- Prioritise product outcomes
- Define and govern a KPI metric contract
- Evaluate an AI use case for suitability, value and risk before adoption
- Prioritise and rebalance an investment portfolio against value, capacity and benefit evidence
- Prepare a model or AI system release decision with evaluation evidence, monitoring and rollback
- Design an ethical decision-relevant experiment
- Evaluate statistical and causal evidence for an intervention's impact
- Develop and evaluate an LLM-based application against an agreed evaluation bar
Where people get stuck
- Prioritising work by evidenced value, cost, risk and confidence
- Evaluating product outcomes and metric integrity
All skills
- Calculating and verifying KPIs against their specification
- Defining measurable outcomes and leading indicators
- Governing shared data definitions
- Prioritising work by evidenced value, cost, risk and confidence
- Specifying BI measure semantics: additivity, aggregation and time
- Analysing error patterns and failure modes in models and AI systems
- Analysing event sequences, states and durations
- Applying data classification and handling rules
- Applying research ethics and participant consent
- Appraising options on a common incremental basis against a do-nothing baseline
- Assessing data source credibility and fitness for a question
- Assessing data-driven fairness and bias
- Assessing data-service continuity and recoverability
- Assessing lawful basis, purpose compatibility and minimisation for data reuse
- Assessing privacy risk through data protection impact assessments
- Assessing supplier dependency, data-handling and exit risk
- Assigning and operating data ownership and stewardship
- Bounding and securing AI systems' tool and data access
- Building cohort and retention analyses with correct denominators
- Building data protection by design into data products and pipelines
- Building decision-focused reports and dashboards
- Calculating and interpreting percentages, rates and ratios
- Choosing an analytical method to fit the question and data
- Choosing and justifying missing-data treatments
- Classifying AI uses against regulatory obligations
- Combining tables safely: cardinality, fan-out and conservation of totals
- Communicating quantified uncertainty
- Communicating sensitive or unwelcome analytical findings
- Comparing groups
- Comparing options against explicit decision criteria
- Comparing periods consistently
- Constructing clear and honest charts
- Controlling disclosure risk in shared data and outputs
- Decomposing one's own tasks for AI assistance
- Defining the analysis population: filters, nulls, dates and time zones
- Describing distributions with summaries and plots
- Designing AI-assisted workflows with bounded tools and human authority
- Designing and appraising samples
- Designing and comparing decision scenarios
- Designing and interpreting hypothesis tests
- Designing and quality-checking survey instruments
- Designing and running evaluations of AI systems
- Designing and versioning data contracts for consumers
- Designing decision-oriented research with customers, users or employees
- Designing efficient and reproducible investigations
- Designing experiments
- Designing implementable change plans
- Designing semantic models for governed analytics
- Designing testable data controls
- Diagnosing capability gaps from work evidence and planning development
- Diagnosing data quality exceptions
- Diagnosing incorrect query and calculation results
- Diagnosing misleading data visualisations
- Diagnosing operational handoffs and flow
- Disclosing AI contribution to professional work
- Eliciting the decision behind an analytical request
- Enforcing and auditing data access
- Escalating unresolved risks with evidence and clear ownership
- Establishing and declaring data grain
- Estimating and challenging causal effects
- Estimating quantities and differences with intervals
- Evaluating ML generalisation and fitness
- Evaluating and improving chart accessibility
- Evaluating employee experience evidence responsibly
- Evaluating experimental results and integrity
- Evaluating fitness and full cost of AI-assisted work
- Evaluating learning transfer and performance outcomes
- Evaluating product outcomes and metric integrity
- Evaluating responsible AI use risks
- Evaluating whether people understood, adopted and sustained a change
- Exercising human oversight of automated and AI outputs
- Explaining control types, dependencies and compensating controls
- Explaining technical work to accountable non-specialists
- Exploring data to find patterns that survive validation
- Facilitating evidence-led retrospectives and corrective actions
- Fitting, checking and interpreting inferential regression models
- Formulating answerable data questions
- Gating releases on evidence with rollback ready
- Giving specific developmental feedback on data and AI work
- Identifying and quantifying decision downside and exposure
- Identifying keys and testing referential integrity
- Independently checking analytical conclusions and claims
- Influencing change without formal authority
- Interpreting averages, weighted measures and mix effects
- Interpreting correlation without inferring cause
- Interpreting customer feedback and qualitative evidence
- Interpreting policy scope and delegated authority limits
- Interpreting trends and seasonality
- Investigating anomalies
- Judging the materiality of defects and deficiencies for the intended use
- Judging whether a change exceeds normal variation
- Judging whether and how to use AI for a task
- Judging whether external evidence applies to the decision context
- Judging whether uncertainty changes the decision
- Locating and acting on personal data for individual rights requests
- Maintaining a risk register with owners, triggers and responses
- Making accountable decisions under uncertainty
- Mapping personal data processing and flows
- Mapping stakeholders' decisions, constraints and needs
- Measuring campaign outcomes with valid denominators
- Monitoring model fitness and drift
- Planning delivery dependencies and the critical path
- Preparing analysis-ready datasets reproducibly
- Presenting and defending evidence-based recommendations to decision-makers
- Profiling data
- Protecting sensitive data in AI-assisted work
- Rating risks against appetite and choosing proportionate treatment
- Reading business metrics
- Reading charts and dashboards correctly, including their state
- Reasoning about systems, feedback and second-order effects
- Recognising and containing suspected personal data breaches
- Recognising and resolving ethical conflicts in data and AI work
- Recognising cybersecurity threats to data work
- Recognising misleading numerical claims
- Recognising personal data and privacy duties
- Recognising statutory incident reporting duties and deadlines
- Reconciling conflicting reports
- Repairing data defects reversibly under owner authority
- Resolving consent and suppression status across systems
- Revising prior decisions when evidence changes
- Sampling and reviewing a team's work against standards
- Selecting charts for evidence and decisions
- Setting and applying a release and rollback bar for models and AI systems
- Setting and reviewing action thresholds for scores and model predictions
- Setting and reviewing reliability objectives and error budgets for data and AI services
- Specifying and iterating AI task instructions
- Specifying decision-useful reports
- Standardising and cleaning data under agreed rules
- Statistical power and sample size
- Testing competing explanations with discriminating evidence
- Testing investment business cases under uncertainty
- Testing, implementing and sustaining measured improvements
- Tracing data lineage upstream and downstream
- Training reproducible machine learning models
- Validating records by matching, recomputation and end-to-end tracing
- Variance analysis
- Verifying AI-assisted outputs against sources
- Verifying benefits realisation and attribution
- Verifying project progress against accepted outcomes
- Verifying reports and dashboards before and after release
- Weighing conflicting evidence by design strength
- Working through stakeholder conflict over evidence and responsibility
- Writing data quality rules
- Writing evidence-led findings and auditable recommendations with their limits
Paths to start
Tool Path
Excel for Analysis and Decision Models
Build and check Excel workbooks others can trust.
- Modules
- 5 open
- Runs in
- Your browser
Skill Path
Discovering Requirements and Defining Metrics
Turn stakeholder needs into verifiable requirements and governed metric definitions with owners, grain and acceptance tests.
- Modules
- 5 open
- Practice data
- Raket Parts
Skill Path
KPI, Variance and Performance Analysis
Explain performance against plan with variance decomposition and driver trees.
- Modules
- 5 open
- Practice data
- Raket Parts
About the role
Accountable for the outcomes of a group of related product areas and for the product managers who run them, including AI product managers. Sets shared goals and metrics across the areas and decides how capacity is balanced between them. Differs from the Product Manager in managing product people and judging each area's evidence rather than owning one backlog.
