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Judging whether external evidence applies to the decision context

Decides whether a study, benchmark or case transfers to the organisation's situation by comparing population, conditions and measures.

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1Path teaches it

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Paths that teach it

Skill Path
Data Literacy for Business Decisions
Judge whether a business claim from a table, KPI, chart or dashboard really holds up.
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Practice data
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Jobs that use it

Marketing & Communications 4

Strategy & Transformation 6