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A flow diagram in which bands connect stages or categories and the width of each band is proportional to the quantity flowing along it.
Example
Raket Parts B.V. enquiries in 2025: of 328, 169 ended without a quote and 159 were quoted. Of the 159 quotes, 101 became orders and 58 expired. In a Sankey diagram the band from enquiries to "no quote" is the widest, showing the biggest leak at once.
Raket Parts B.V. is a fictional company created for Insyt.
For your role
Choose your role to see what this term means in your work.
Why it matters
It shows where volumes come from and where they go, including splits and losses a funnel cannot show.
Where it is used
Customer journey, budget and energy flow analysis. Used by data analysts, BI developers and operations analysts.