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A pattern that repeats at the same time each year, month or week.
Time and trends
Definition
A pattern that repeats at the same time each year, month or week. A seasonal peak is not growth. To judge growth, compare a period with the same period a year earlier.
Example
71% of Alta Sky Centre's admissions fall between November and March. A busy December does not show the business is growing. Comparing December with the previous December does.
Alta Sky Centre AS is a fictional company created for Insyt.
For your role
Choose your role to see what this term means in your work.
Why it matters
Ignoring it can make normal patterns look like problems or wins.
Where it is used
Sales forecasts, demand planning and trend reports.
